I think part of the problem is that you’re asking news writers to break a “conversational wall” when you ask them to comment on their own news story, which they probably did a pretty good job of being the semi-omniscient narrator in.

You’ve come up with great ground rules for entering those waters, and I would only add one: Don’t get drawn into a fight. If commenters or trolls start attacking the story’s credibility or tenor, I think it’s often best just to let the story stand on its own merits and follow up with more reporting, if warranted. Part of the problem is the balance of power: The writer is the one with the printing press, and if he has to stoop to defending an article in forums I think he loses some credibility.

If, however, readers have honest questions or suggestions, I think comments are a great avenue to follow up… though it’s my understanding that most publications have a strict rule against that at this time.

7) Answer the comments in the comments area.

Make sure folks know it is you commenting - johnhassell, not Giantsfan.

I think dialogue helps.

At the Flint Journal, we have someone monitoring comments every day. We try to publish one comment every day in print. I am hoping that goes up when the print’s opinion section is changed

1. Answer questions with facts, even if it requires extra reporting. If possible, link to the source of your information.
2. Never argue.
3. If a commenter makes a false statement that demands correction, politely offer the facts. Again, link to the source of your information if possible.
4. Don’t feel the need to be TOO involved. You should be a trusted resource.
5. If readers offer information that improves the story, thank them and give them credit.

What else?